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Realogy “Opens” Openhouse.com to Entire Real Estate Industry February 11, 2008

Posted by essentialadmin in Broker Tips, News Releases, REALTOR Tips.
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Excerpts from News Release: Parsippany, NJ  1/9/08:

Realogy Corporation, a global provider of real estate and relocations ervices, today announced that its OpenHouse.com site will begin accepting bulk data feeds from any franchisors or brokerages who wish to post their open house listings on the site, free of charge. Previously, OpenHouse.com accepted open house listings exclusively from Realogy’s Centery 21®, Coldwell Banker®, ERA® and Sotheby’s International Realty® brand networks.

OpenHouse.com will make available a comprehensive listings distribution agreement for all non-Realogy brokers who are interested in posting their open house properties on OpenHouse.com. There will be a nominal, one-time, set-up fee to establish each broker’s incoming data feed that will vary depending on the technical complexity of the set-up, but there will not be any recurring fees charged for the posting of open houses. OpenHouse.com anticipates being able to sign listings distribution agreements and activate data feeds for non-Realogy brokers to go live by the beginning of March 2008.

“This move to aggregate even more open houses on the site is timed to coincide with the traditional spring open house season,” said Ben Phillips, vice president and managing director of OpenHouse.com. “We remain committed to our promise that we will not charge any brokers to post their open houses on this site. All customer leads from OpenHouse.com go directly to the listing agent or brokerage, and we do not redistribute the open house listings or leads in any way.”

Any franchisors or brokers interested in establishing a bulk data feed to list their company’s open houses on OpenHouse.com should send an e-mail to Inquiries@OpenHouse.com in order to receive a copy of the online listings distribution agreement.

About OpenHouse.com
OpenHouse.com has approximately 15,000 to 20,000 open house listings in markets across the nation on any given weekend. The easy-to-use site allows homebuyers to see schedules for open houses in their area, view detailed information about homes, print a route planner, request information or a private showing, and sign up for e-mail alerts. The site offers home sellers greater exposure for their open house listings while also providing an online marketing resource for real estate brokerages and sales associates. OpenHouse.com consistently ranks among the top organic search results for “open houses” on the top Web search engines. OpenHouse.com is owned by Realogy Corporation, a global provider of real estate and relocation services.

For full release, see:
www.realogy.com/media/pr/show_release.cfm?id=486